Bawarchi
A full-funnel digital transformation for a leading Indian restaurant in Des Moines—turning search, socials, and on-brand experiences into consistent orders and catering revenue.
(YEAR)
2024 – Ongoing
(TIMELINE)
4 Months to first major uplift
(SERVICES)
Website
Brand Strategy
Social Media Marketing
UX / UI Design
Loyalty Program & Menu Design
Print Collateral
Bawarchi is one of the most loved Indian restaurants in Des Moines, but its digital footprint didn’t match the in-store experience. Online ordering felt clunky, search visibility for “Indian restaurant in Des Moines” and “Hyderabadi biryani Des Moines” was limited, and social media relied on occasional posts and random virality instead of a clear content strategy. The brand needed a system that could bring in high-intent traffic, not just likes, while also supporting catering, large group orders, and repeat guests.
We rebuilt Bawarchi’s digital presence from the ground up. A new UX-led website prioritised fast ordering, clear menus, and mobile-first behaviour, with SEO-focused landing pages for biryani, catering, and “Indian food near me” searches. On social media, we shifted from generic food posts to cinematic creatives, storytelling carousels, and campaign-based content that spoke directly to local students, families, and Indian food lovers in Des Moines. We introduced a branded loyalty program, redesigned menus and print materials, and aligned all touchpoints—Google, social media, website, and in-store signage—under a cohesive brand system.
Within four months, Bawarchi Des Moines started owning the local “best Indian restaurant in Des Moines” conversation online. Organic search traffic crossed 20K+ visitors every month, with users coming in from high-intent keywords instead of low-quality viral spikes. Online ordering increased by 20%, catering inquiries grew through clearly positioned pages and print menus, and the restaurant ranked in the top 5 on Google for several core Indian restaurant and biryani terms in the area.
20K+
High-intent organic visitors per month
20%
Increase in online ordering volume
Top 5
Google rankings for key Indian restaurant & biryani keywords in Des Moines
“
Working with Volgrow felt personal.They treated Bawarchi like a long-term brand, not a campaign, and every touchpoint finally tells one story.
Sai K
Owner Bawarchi
